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Advertising, Promotion and Other Aspects of Integrated Marketing Communications

By: Shimp,Terence A.
Material type: TextTextPublisher: Australia THOMSON 2007Edition: 7th.Description: xxiii-629 P.ISBN: 0324408072.DDC classification: 658.82 SHI
Item type Current location Collection Call number Copy number Status Date due Barcode Course reserves
Books Books COBE library
658.82 SHI (Browse shelf) Available
Books Books COBE library
COBE ReserveShelf 09A
Non-fiction 658.82 SHI (Browse shelf) 1 Available BDU000374748

integrated marketing communication PG 2 Semester I

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