Course reserves for integrated marketing communication

  1. Term: Semester I
  2. Department: Marketing Management
  3. Course number: MkMt 721
  4. Section: PG 2
  5. Instructors:
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Principles of Marketing Kotler Armstrong Books COBE library
COBE ReserveShelf 08D
COPY Non Fiction 658.8KOT 3 Available
Principles of Marketing Kotler Philip Books COBE library
COBE ReserveShelf 08D
COPY Non Fiction 658.8KOT 22 Available
Advertising, Promotion and Other Aspects of Integrated Marketing Communications Shimp,Terence A. Books COBE library
COBE ReserveShelf 09A
Non-fiction 658.82 SHI 1 Available

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