| 000 -LEADER |
|---|
| fixed length control field |
00384nam a22001457a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20101202000639.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
101201t xxu||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
380.1 KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philp |
| 9 (RLIN) |
65042 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Principles of Marketing/ |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Jersey: |
| Name of publisher, distributor, etc |
Prentice _Hall, |
| Date of publication, distribution, etc |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix,746p. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gary, Armstrong |
| 9 (RLIN) |
65043 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Item type |
Books |
